YeMuya Weg is a youth empowerment and enabling initiative born in Ethiopia and expanding across East Africa. Founded by Stenar Trading in 2024, our journey began with one purpose to create pathways where young people can learn, grow, and work with dignity.
We exist to bridge the gap between youth potential and real-world opportunity. Through mentorship, training, and entrepreneurship programs, we help young people gain the skills and confidence to create and access dignified and decent jobs, contribute to their communities, and lead the region toward sustainable growth.


YeMuya Weg is a youth empowerment and enabling initiative born in Ethiopia and expanding across East Africa. Founded by Stenar Trading in 2024, our journey began with one purpose to create pathways where young people can learn, grow, and work with dignity.
We exist to bridge the gap between youth potential and real-world opportunity. Through mentorship, training, and entrepreneurship programs, we help young people gain the skills and confidence to create and access dignified and decent jobs, contribute to their communities, and lead the region toward sustainable growth.

To equip 15 million Ethiopian and East African youth by 2034 to become globally competitive, innovative, and ethically grounded professionals who drive positive change in their communities and beyond.
To empower youth through mentorship, entrepreneurship, and skill development programs that enable them to become globally competitive professionals and job creators. We are committed to advancing decent and dignified employment, nurturing innovation, and building a network of purpose-driven young leaders transforming their communities.
We work across seven key pillars to shape youth potential into purposeful impact.
Innovation & Social Entrepreneurship
Employability & Soft Skills
Career Planning & Growth
Digital Literacy
Leadership and Communication
Digital Economy Readiness
Gender Equality & Inclusiveness
Green Economy and SDG

Ensuring equal opportunity and respect for all, regardless of background
Encouraging creativity and entrepreneurial thinking for sustainable solution
Believing in the potential of every young person to lead change
Promoting decent jobs and meaningful opportunities for youth to thrive with purpose
Upholding honesty, accountability, and ethical action in all we do
Building strong partnerships to expand impact and create shared value
Don’t take our word for it. Trust our participants and partners.